The Style

Spotting The Row Flagship Store

by Elin Kling

Pictures from WWD.

After ten years within the business Mary-Kate and Ashley Olsen’s luxury brand The Row will open it’s first retail store in LA alongside neighbors Equipment and Isabel Marant this week, matter in fact tomorrow. The Olsen twins refers to the space, which was home to a hair salon before, as a hidden gem and which will have all 170 pieces in their collection represented there.The 3,800-square-foot store at Melrose Place is described as a showroom and will probably be a great starting-off point as the plane is to expand the brand to a lifestyle concept.

We are really excited for the brand to be on singular display and it didn’t make us less eager when we found out that the store will also be designed by Mary-Kate and Ashley Olsen. In order for the store to represent Los Angeles they collaborated with designers David Montalba and Coutrney Applebau as well as local furniture and antiques vendors.We don’t doubt that it will be minimal and chic at it’s best.